Sporting Age secures £75k funding boost for growth

Everyone at Sporting Age is delighted that we’ve recently been awarded a five-figure funding boost that will help us grow our reach and help more primary schools in Yorkshire on their journey to #ImprovingPhysicalLiteracy in 2019.

After lots of form-filling and the odd presentation, we have secured a fantastic £75,000 as part of the £3million social investment loan fund, Sporting Capital.
The fund was formed by sport-for-social-impact advisor, Sporting Assets, and Access: The Foundation for Social Investment, to help bridge the gap between charities and social enterprises.

A well-timed boost!

And our investment couldn’t have come at a better time! It follows the recent announcement this week by education secretary Damian Hinds at education technology exhibition Bett 2019, of a £10 million investment fund to create a single market place for education buyers in a bid to provide a “trusted, single edtech destination where people can go for products and services.”

Now that’s a move that we’re very much on-board with!

Our co-director and founder, Shaun, said: “Securing this investment will kick-start the second stage of business growth for Sporting Age, following the launch of our platform and campaign last October to help primary schools tackle obesity among pupils by increasing their levels of participation in physical activity.”

Co-director, Andrea, added: “We’re all delighted with the news. Sporting Capital’s investment will enable us to scale the business over the next 12 months by introducing additional resource, increasing our marketing activity and refining the Sporting Age software platform further.

Taking Sporting Age to the next level

Jonny, our third co-director, said: “The funding boost will ultimately help us take Sporting Age to the next level, reaching more primary schools on our mission towards improving physical literacy.

“It’s quite alarming that when young people start primary school aged four or five, twenty per cent of them are classed as overweight or obese. The, by the time they leave primary school age 11, this figure rises to thirty-five percent.

“It’s our mission to help schools and teachers tackle this by encouraging participation in physical activity by using data from a series of pupil benchmarking tests to produce stage-appropriate PE lesson plans that ensure pupils are being taught at the correct level of ability in PE. This makes them much more likely to engage and participate.”

Jemma Leathley, Investment Manager for Sporting Capital, told us: “Sporting Capital is delighted to have made the investment into Sporting Age, a growing business, looking to have an impact on reducing childhood obesity. We are really looking forward to collaborating with community sports businesses across the country to help them to grow and develop with our investment.”

The Sporting Capital fund is backed by funding partners The Big Lottery Fund and Big Society Capital via the Access Foundation.

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